ABOUT HART EVENT MARKETING

• Hart Event Marketing is an independent firm that plans and executes corporate meetings and events for Fortune 1,000 companies. Hart Event Marketing approaches marketing events from a strategic perspective by integrating events into a client's overall objectives and planning for results, such as leads that convert to sales, stronger partner relationships that drive more profits, or sales people that are motivated to close more business. We believe that with careful and thoughtful up-front planning, events can be one of the most efficient and effective line items in a marketing budget.
• In addition to strategic planning Hart Event Marketing offers a full solution for event management, including site selection, vendor selection and coordination, communication, database design and integration, on-site registration, and management of post event data, such as processing leads and following leads to conversion of sales. We are experienced with bringing projects in on time and on budget, and pride ourselves on producing flawless events with finesse, grace, and style.
• Hart Event Marketing can provide a full solution or manage a piece of a complex event by integrating our efforts along with your in-house marketing staff.

Approach

• Today's emphasis on stretching marketing dollars plays to Hart Event Marketing's greatest strength: thoughtful integration into the overall strategic objectives of a marketing program. Each event is carefully crafted for the results our clients want to achieve, whether it is qualified leads, increased staff productivity, or a product launch that turns heads. Hart Event Marketing works meticulously to clarify objectives with clients during the initial planning phase, which includes establishing back-end success metrics with which to measure your results.

Phased planning, cross-departmental teamwork

• Our approach is to structure the event according to phases, and perform any or all phases of the event according to the client's needs and budget. Because many marketing events are cross-departmental, we specialize in working within the client organization to pull together cross-functional teams, including sales, marketing, and IT departments which manage customer databases and mailing lists.

Finesse, professionalism and experience

• Once the objectives are clear, and the roles and responsibilities of the team are clarified, we work with the client to create a budget that will deliver the desired results. We then manage and execute the event with professionalism and a finesse born of years of experience anticipating the unexpected, gracefully sidestepping obstacles, and delivering results that surpass our clients' expectations.
• This up-front planning and careful teamwork yields marketing events of unparalleled effectiveness and finesse.

Cinndy Hart

Hart Event Marketing was founded in 1998 by Cinndy Hart to offer companies an outsourced, end-to-end solution for event marketing programs. Cinndy approaches marketing events from a strategic perspective by starting with the client's overall objectives and planning for results, such as leads that convert to sales, or stronger partner relationships that drive more profits.

A seasoned event manager with more than a decade of experience in the Financial Services, Hospitality, Medical, Pharmaceutical, and Technology industries, Cinndy offers a creative approach to common event logistics scenarios, and has a proven track record of bringing in projects on time and on budget. Clients such as Hewlett Packard, VeriSign, and Wells Fargo have come to trust her ability to do whatever is necessary to ensure an event that exceeds expectations and achieves corporate goals.

Her tenure in the industry began with sports marketing: producing professional golf, tennis, and running events for IMG, the premier sports marketing agency in the United States. Taking the skills garnered while producing huge public events and handling celebrities, Cinndy moved to the corporate arena to produce meetings, trade shows, and special events both domestically and abroad for clients such as 3Com and McKesson. International travels allow her to bring experience with numerous cultural norms to her clients' programs, preparing them for the global marketplace.

A firm believer in giving back to the community, Cinndy donates a portion of her time yearly to producing at least one charity event, such as the ALS Association Annual Caregiver Luncheon.